pocketDEMO invents Flash-Dock

Combining a SmartPhone with a DSLR Camera is just a dock awayIssy-Les-Moulineaux, France – March 22, 2012- pocketDEMO is proud to release the Flash-Dock, a simple idea that will change the way photographers use their DSLR.
Flash-Dock is a dock for iPhone or any other SmartPhones that is positioned in the flash-socket of DSLR cameras also called the “hotshoe” adapter … and it changes everything!

We first introduced the Flash-Dock at the Consumer Electronic Show in Las Vegas in January 2012. The response from visitors has far exceeded our initial expectations. Following this response, we have decided to launch the product worldwide.With the AppStore for iPhones, the Android market for Android devices and the marketplace for Windows-Phones, SmartPhone users have access to thousands of apps. There are a number of apps dedicated to help photographers. Unfortunetely, we tend to use them only once, as it is not pratical to hold a DSLR and a SmartPhone at the same time. Flash-Dock solves that issue by bringing the touch screen of the SmartPhone right next to the DSLR setting screen and buttons … and the possibilities are endless.
Bruno Rousseau, founder of pocketDEMO

Here is a list of the most useful apps that can be used with your DSLR:

- Sharing pictures: Imagine a DSLR with a 3G/4G connection !

What if we could share a High Quality picture by E-mail, SMS or via cloud services like iCloud or DropBox? That is something users have done for years with their camera phone but never did with their DSLR. How does the Flash-Dock help doing that? Well, have you heard about the EyeFi SD Cards? EyeFi cards are SD Cards that store pictures and send them to the SmartPhone through their built-in WIFI chip. Again, it is possible to use EyeFi cards without the Flash-Dock, but it is not that easy. The SmartPhone being next to the DSLR, everything works seemlessly and without the user paying any special attention to it. Once the photo-shoot is finished, the photographer only has to share his photos with the world through the 3G/4G networks… they are all on his SmartPhone.
Bruno Rousseau, founder of pocketDEMO

- Geotagging with GPX files:
SmartPhones have a built-in GPS and most DSLR don’t. SmartPhones can record tracks into a file called a “GPX file”. That file is then read by iPhoto, Aperture, Lightroom, Photoshop Elements, Picasa and most photo library softwares. What these softwares do is, merge this GPS data with the metadata of pictures taken during the photo-shoot. It is simple and free.

- Geotagging with bluetooth: Some add-on devices like the BlueSLR are plugged into the DSLR GPS connector. Since SmartPhones also have a bluetooth connection, they can send in real-time location information to the camera that in turn will geotag pictures. It works the same way as if there was a GPS receiver plugged into the DSLR, only cheaper.

- LightMeter: SmartPhones have cameras and light sensors. Both combined, some smart developers have managed to create Light Meters that perform very well. They do require a calibration with a real light meter, but passed this stage, all the fotographer needs is a SmartPhone.

- Depth Of Field calculator: These apps let the DSLR user calculate precisely the sharp area before and after the subject. These calculators take into account the lens type, the camera model and aperture to give a very precise value.

- Level: Photographers have used levels for years on their tripods and now some DSLR feature an electronic horizontal line. However, some cameras do not have this feature and people can now monitor a level even without a tripod. Typical accelerometers inside the SmartPhones have an accuracy of 0.1°, more than enough for a level functionality.

- Microphone: The latest DSLRs all have video functionalities. However, the sound is often not in par with the video quality. SmartPhones on the other hand are made to deliver good sound quality with ambient noise cancellation and remote recording. Another good exemple of combining DSLR and SmartPhones.

- Vibrations monitoring: What sort of vibrations does the shutter bring on a DSLR? With Seismometers apps, photographers can visually see and record the vibrations brought by their set up and correct it until pictures are taken completely still.

- Design: Although Flash-Dock seems like a simple idea, it took pocketDEMO 1 complete year and several prototypes to get it right.

You don’t want your expensive SmartPhone to fall off the Flash-Dock while you walk. We have designed it so it holds the SmartPhone very firmly but without requiring hercules’ force to put it in or remove it. Once you’ve used the Flash-Dock, you’ll trust it the same way as you trust your hand to hold your phone
Bruno Rousseau, founder of pocketDEMO


Flash-Dock is available immediately through online purchase at www.pocketdemo.com/shop for $39.99 or €34.95.

For more information, contact PR representative below or visit www.flash-dock.com.

HR pictures available here : Press_Kit_print_en.zip


About pocketDEMO:

pocketDEMO designs, develops, and builds accessories for SmartPhones. pocketDEMO is a French start-up established in 2002 by Bruno Rousseau, an executive with 10 years experience in the mobilephones industry and 18 years experience in the measurement industry.
With a focus on modern tools measurements, pocketDEMO introduced in September 2008 its best selling app on the AppStore called “Dimensions”. Within days “Dimensions” became the best selling application in France, Japan, Italy, Luxembourg, Croatia and reached the top 5 in Belgium, Switzerland, Turkey and Venezuela.
As of March 20, 2012, “Dimensions 2″ is back in the top charts with the number one spot in France, Belgium, Spain, South Africa and Brazil.
pocketDEMO was built on the vision of enhancing the measuring experience by adding the brains and capabilities of a SmartPhone to it.
pocketDEMO product-line: Dimensions, Flash-Dock and soon to come… a small measuring revolution! Stay tuned ……

Media contacts:

2 avenue Pasteur
92130 Issy Les Moulineaux
Bruno Rousseau
Tel: (+33) 1 46 42 58 50
email: contact@pocketdemo.com

USA & Canada:
ATEQ Corp.
35980 Industrial road
Livonia, MI, 48150-1274
George Cherian
Tel: 734-838-3104